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Task: Expand Problem Statement into a Problem Brief

Exercise options

Use Problem Brief template

The template will walk you through each part of the Problem Brief format - problem description, impact assessment, value proposition, and solution criteria.

Problem Brief Template

Collaborate with our AI Problem Brief coach

Once you have a problem statement, our Problem Brief Coach can help you expand it into a clear, structured brief.

The coach will ask you questions about how the problem is handled today, what it costs, why solving it matters, and what "solved" would look like - and push back when something is vague or unsupported.

What to bring:

  • A problem statement from the previous exercise
  • Context on how the problem is currently being handled
  • Any data or evidence you have about the problem's impact

What to expect: The coach won't write your problem brief for you - it will help you think through each part of the format so the final brief reflects your actual understanding of the problem. If something feels vague, it will surface that rather than paper over it.

Questions, feedback, or ideas for the Playbook? Want to collaborate? Please get in touch — we'd love to hear from you!